Mobile technology use is growing at such a fast rate that it's proving to be more than a trend. In the U.S., 56% of adults own a smartphone, and for businesses with an Internet presence, 31% of conversions took place over a mobile device last year. This mobile revolution has huge implications for how your business reaches new customers.

Marketing is not done in a bubble. Instead, it requires input from outside resources. When it comes to effective marketing, communication is key. Having a computer network that acts as a communications hub for every department is one the best ways to help your marketing team.

Even if your business doesn't have a website, or use social media, you still need to take advantage of at least one important Internet tool to direct people to your organization: Google Places. Getting your business mentioned on the Internet's biggest listing resource will make sure that anybody looking for you can find you.