For last week’s tip, we gave helpful advice about how to prepare for a presentation; tips like, how to develop your idea, how to size up your audience, and the importance of rehearsing. For this week’s tip, we’ll go over what it takes to deliver a presentation that’s both effective and memorable.

Presentations are always an important part of being a business owner, be it for a trade show, webinar, conference, or sales demonstration. If they scare you to death, don’t worry; you’re not alone. In fact, up to 74 percent of people suffer from speech anxiety (glossophobia), meaning that they have a tough time getting in front of a crowd and showing off their knowledge. Despite this fact, you can kick glossophobia to the curb by being proactive about your preparations.

Microsoft’s latest Office application, MS Sway, is looking to make some big changes to the way professionals display presentations. Designed as a cross-platform content aggregation tool, Sway is capable of creating and sharing dynamic web-based presentations that are just bold enough to catch the eye. How is Microsoft Sway looking to change the way businesses present information?