Communication is one of the most important parts of running an organization, and this is especially true for smaller organizations that need to work closely in order to make progress. Today’s collaborative workplace is dependent on people understanding a unified message and working to succeed in that endeavor. To this end, a unified communications strategy can be extremely helpful.

Communication is one of the cornerstones on which your business functions, and without it, you will find that going about your daily duties is considerably more difficult. Communication is one of the many ways your organization accomplishes both major and minor tasks, so you want to pay especially close attention to how your business handles phone calls, email, and even mobile devices--both in and out of the office.

It’s not always easy for businesses to keep up with the latest communications technology. Some organizations are still stuck in the days of using antiquated communication mediums that are specific to the individual, rather than to an organization. In order to optimize the way your business communicates both internally and externally, it’s critical that you address the following two opportunities for unified communications.