Big data analytics might be changing the way businesses look at data, but how much can be changed without a deeper understanding of what causes these trends? Your business model has everything to gain from understanding why and how big data trends come to be. In essence, understanding how the trends behind big data work is arguably more important than the statistics of big data itself.

Even if you like Internet Explorer, you may have noticed that it can be a bit buggy at times. Perhaps if Microsoft had more information about the causes of its software issues, they could develop a better product. This is the purpose of software error reports, which largely go unsent and unread; or at least, that’s what Microsoft thought.